Observatory

Soul of Africa

Designer Fashion

Soul of Africa is a shoe design and manufacturing company. It is a Social Enterprise, In business for 4 years with 2  directors and  6-8 associates and a board which meets 5 times a year  They are providing skills and employment in Ethiopia. Making shoes and supporting social projects. Selling online with Clarks and Barefoot.

Size of business

10+
full time

Supports

Their focus at the moment is increasing skills in the workplace.as they increase their workforce and factories

Opportunities and plans for the future

They would like a graduate to work with them on the print design for fabric for the shoes. There is an opportunity to offer their own designs, which, if successful, would provide a financial return
They would be involved in looking at the new plans for marketing, and at the yearly report and review what has been posted on the website, the possibility of using a fashion blogger and create a calendar for future events.

Pitfalls and challenges

The main challenges are lack of funding and trying to find like-minded people to be involved They are currently fundraising for an e-commerce  channel.