Founded by Jo Salter in 2013, Where Does It Come From is a fashion retailer with ethical clothing at its core, that tells the story of each item that is sells. Concerned about poor labour conditions in clothing factories across the world, Salter developed a simple way to show the ethical considerations interwoven into the final product. Each piece of clothing has a code written on the tag, which can be copied into their website. This then details the lifecycle of the individual clothing item. Where Does It Come Fromhas been recognized for its work in ethical clothing by several international organizations, and was a finalist in the Global Impact category of the Blue Patch awards 2017.